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Tag: bfcm

11 November 2021

How to Craft Smart Black Friday / BFCM Strategy

It’s a wonderful time of year to be in eCommerce! A carefully-crafted BFCM Strategy can deliver massive benefits to your business, but competing with big retailers and sales channels like Amazon for attention can be hard. In this article I discuss key objectives to make the most from BFCM as well as key tips to making it a roaring success!

7 November 2021

Black Friday Offer Strategy- 4 Critical eCommerce Strategies that Avoid Deep Discounts

As an eCommerce brand, running a killer Black Friday Offer Strategy can bring you a disproportionate share of your annual revenue in just a long weekend!
However with competition for attention fierce, The truth is that doing profitably is a bit harder than you think. In this article, I share my top 4 strategies for effective Black Friday deals