Black Friday Sales may be up by over 30% overall, but Sustainable Brands need to strike a delicate balance between successful campaigns and being burned for hyper-consumerism. In this article we discuss 5 strategies that delivered success in 2021.
The importance of sustainability to consumers, and therefore to DTC eCommerce brands continues to grow. New environmentally-conscious consumer brands are popping up all the time. As we head into 2022, if your products are constructed from non-sustainable materials, it may be time to evaluate how you can improve your environmental profile by replacing some or all of those materials with more sustainable alternatives.
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