eCommerce Coaching

What is an eCommerce Coach?

An eCommerce Coach is someone who has a deep experience of the online (typically direct to consumer) business model, and uses those skills to guide you as you create & grow your own brand. 

eCommerce Coaching is very different to eCommerce training. You can find pre-packaged training courses for one thing or another all over the internet.  For sure, many of those are great primers to getting your first few sales, learning the basics of Facebook Ads and so on. 

However, beyond the basics, every business is unique. Your business deserves dedicated 1:1 attention. Commerce Coaching works best when it's personalised & tailored to guide you with exactly what you need, when you need it.  

eCommerce Coaching overlaps heavily with business coaching.  It includes common elements like general business advice, strategy guidance, management skills, accountability etc. The key difference is that an eCommerce coach will also be able to dive deeper into the specifics of the field, including marketing funnels, tools, techniques, technology choices and other topics to help grow your specific business. 

Our eCommerce Coach, Giles Smith is an experienced eCommerce brand owner, & specialises in helping early stage brands accelerate to their first few million in revenue.

Why is Coaching The Best Way To Fast Track Your eCommerce Business?

Creating & consistently growing your own direct to consumer (DTC) brand isn't easy.  Founders and eCommerce managers are challenged every day with questions such as, “what new products do our customers want?”, “how can we improve store conversion?”, “what is the best app for cart upsells?”, “should I launch on Amazon?”, “how can we expand our sales into the US?”, “how can we negotiate better terms with our factory?”; and many many more.

You can get a lot of general answers by trawling through Youtube and joining various Facebook Groups, and I do recommend you do that. However, the simple stuff you can learn in free training is mostly basic, often out of date, and not designed with the specific needs of your business in mind.   You've probably already wasted hours trying to get answers that work for your brand. Hours you could have spent doing more productive things!

If you're an established brand with some runs on the board and looking to take your business to the next level, it's time to invest in an eCommerce Coach! 

Coaching Packages

The first thing to consider is how much help you need. Take a look at the options below & consider which one suits you best for where your business is at right now.

eCommerce Mentor

  • Quarterly Strategy Sessions
  • Monthly Checkins
  • On-Demand Email Enquiries

eCommerce Mentor Package

eCommerce Mentoring is more informal than my full coaching packages.  While I believe in setting a regular heartbeat of sessions, they assume a strong foundational knowledge in business management skills and eCommerce technicalities.   This package is designed to suit the needs of seasoned entrepreneurs, experienced business owners as well as eCommerce Managers who want private mentoring outside their organisation to succeed in their role.

The Package includes:

eCommerce Coaching

  • Quarterly Strategy Sessions
  • Monthly Management Meeting
  • Mid-Month Subject Deep Dive
  • On-Demand Email Enquiries
  • 1 Bonus Coaching Call per Quarter

eCommerce Coaching Package

eCommerce Coaching is perfect for anyone with some good early traction and is looking to drive more sales, improve operations and get ready to expand with new products and markets in the future.  Perfect for solo-preneurs or small family businesses that don't have a large team to help help them execute.

The Package includes:

eCommerce Coaching

  • Quarterly Strategy Sessions
  • Weekly Management Meeting
  • Mid-Month Subject Deep Dive
  • On-Demand Email Enquiries
  • 1 Bonus Coaching Call per Quarter
  • Messenger Chat Support

eCommerce Coaching Platinum Package

eCommerce Coaching Platinum is often the perfect fit for $1M+ revenue, or businesses with a team that also need mentoring.   It's also great as a ‘burst plan' if you're going through a period of major change & need that extra level of help, for example launching on another platform or in another country.  

The Package includes:

Examples of Typical Deep Dive Topics

eCommerce Business Economics

New Product Strategy & Sourcing

Organic Facebook Content Strategy

Facebook Messenger Marketing

Facebook Advertising Strategy

Agency Sourcing & Management

Customer List Building & CRM Selection

Team Building & VA Management

Google Shopping Strategy

Promotion Planning

Marketing Automation

Channel Strategy

Technology Selection & Store Plugins

Email Marketing Strategy

Store Converstion Rate Optimization

Sustainable Packaging

Product Research & Design

Sustainable Supplier Sourcing

Product Images & Video

Upsell & Cross Sell Strategy

Common Questions About eCommerce Coaching

If you're looking to grow your business, finding a suitable eCommerce coach is a smart move!  A coach can help you avoid roadblocks, make better strategic choices and select the best technology to automate your business. Ultimately, with a coach you can grow your business faster, more predictably and avoid wasting time and money on avoidable mistakes.

If you're already a seasoned eCommerce entrepreneur, you may be better served by finding an informal mentor than entering into a formalised coaching relationship. You should also think twice about hiring a coach if you haven't actually started your business yet.  

A ‘Mentor' is typically an informal advisor – someone you can bounce ideas off and ‘pick their brains' when needed.  While both tend to involve an experienced person, ‘Mentoring' in general is more ad-hoc.  Most formal Coaching arrangements include mentoring as part of the programme.

While some coaches expect a minimum commitment of 6 or 12 months, I don't believe that serves you best.  An effective coaching relationship is based on trust as well as specific and personalised advice / guidance, not a fixed term contract. For that reason, I don't have a minimum term.  That being said, it does take time for any relationship to bear fruit, and depending on how quickly you can execute the plans we develop, you need to give any coaching relationship at least 3-6 months.

The purpose of any coaching relationship is to develop YOUR skills and help you achieve YOUR goals.  I provide targeted teaching, as well as done-with-you strategy & planning sessions. Ultimately we're working on your business, so the execution is always down to you.  Whether that means DIY or hire a staff member comes down to what's needed at the time. 

During our FREE consultation call we'll dig into your goals, business lifecycle stage and your existing level of expertise. Together we'll pick the right package.  I generally work one of 3 different ‘levels' or coaching plans depending on what you need. 

You can find out more about my coaching plans here.

Honestly, it makes no difference where you're based.  All our sessions are 1:1 Zoom calls. I have clients across Australia, NZ and the US.  The UK is a little tricky due to time zones, but if you can be a bit flexible on time, we can work something out.

I do recommend Shopify, it's a fabulous platform, especially if you're in the early stages of growth. However, all of the strategies we discuss, including site conversion rate optimization should be equally applicable on other platforms.

No matter what stage your business is at, having someone in your pocket you can call for advice, bounce ideas off and generally point you in the right direction is a powerful thing!  

You'll definitely benefit most from any coach if you've already got some sales traction and ideally have your own online store (as opposed to relying wholly on Amazon or one of the other marketplaces).  Generally, I wouldn't recommend getting a coach if you haven't already started your business.

Apart from that, whether you're a relatively new entrepreneur or a seasoned business owner, I can help you grow your online brand! 

The brands I work with range from recent start-ups all the way to low 7-figure brands across a variety of verticals / niches. I particularly specialise in helping early stage eComs generate momentum, and scale up to sustainable cash-flow positive businesses.

If you're the founder or owner of a direct to consumer brand looking to grow, then I can help you!

What Do Typical Clients Say About Us?