The Purpose Marketing Playbook

Welcome to the Purpose Marketing Playbook!

Traditional approaches to brand marketing don't work well for sustainable or purpose driven brands. With the evolution in philanthropy in business, we need new ways to convey our message.

We need something that:

Helps sustainably-made products stand out from non-sustainable alternatives and appeal to mainstream consumers
Allows your brand to communicate your sustainability focus without a trace of greenwashing
Conveys your Purpose authentically so that it resonates with consumers and converts them into Heroes in your Mission

The Purpose Marketing Playbook is the World's First Comprehensive Messaging Framework Designed Specifically for Sustainable Brands

A New Focus on Your Customer as the Hero

Traditional marketing attempts to position your brand as the hero. You focus on all the things that make your brand better than everyone else.

But, when your brand has a real Purpose, that messaging comes across as cheesy, self serving or just marketing spin.

Everything changes when you recognise that it's your customers purchase decision that empowers impact.

The Purpose Marketing Playbook turns that message 180, recognising the customer as the Hero, and your brand as the facilitator that makes it easy for the customer to buy better.

Building a brand really just comes down to making your brand memorable. When you make your customer feel like a hero, that is very memorable indeed!

Introducing Purpose 2.0

Consumers expect brands to make a difference in the world and are voting with their wallets to support brands that do.

But, while 70% of consumers feel it's important and want to buy from brands that have a clear sense of purpose, only 30% of people think that brand actually have purpose!

That's a huge opportunity to tap into mainstream consumers and make an Impact!

The Purpose Marketing Playbook introduces a new model for communicating your Purpose. With Purpose 2.0, your customer is inspired to take action, and your brand can have an immediate Impact!

The Purpose Marketing Playbook Online Programme

Get ready to cut through the noise and promote your brand loudly and proudly without accidental greenwashing. Learn the Purpose Marketing Playbook at your own pace from your own home or office with our online program.

In this program, Founder Giles Smith will show you how to rethink your brand messaging so that mainstream resonate with your brand, buy your products and become heroes in your mission.

Step-by-step, you'll build consistent and compelling messaging that no only works across every channel, but will leave you feeling a fresher and more motivated to make a difference in the world!

Perfect for die-hard DIY founders, new startups and established brands with in-house marketing teams.