Sustainable eCommerce

The world needs your
do-good brand to grow!

If your marketing isn’t generating the impact you want, you could be losing great customers to non-sustainable alternatives. That sucks!

Discover how to fix it now with our FREE Self-Assessment.

Sustainable eCommerce

The world needs your
do-good brand to grow!

If your marketing isn’t generating the impact you want, you could be losing great customers to non-sustainable alternatives. That sucks!

Discover how to fix it now with our FREE Self-Assessment.

Need Help Growing Your Sustainable Brand?

If you run a sustainable brand & want to grow into a Force For Nature, we can help you scale!

Clarify Your Brand Message To Attract More Customers
Improve Customer Retention & Increase Repeat Purchase Rate
Enrol Customers In Your Brand Mission & Have a Bigger Impact in the World!

Get a Clear Strategic Growth Plan
Quarterly Strategy Sessions
Monthly Management Updates to Keep You On-Track
Learn Exactly What You Need to Know With Mid-Month Subject Deep Dives
Get Fast, On-Point Answers To All Your Boss-Level Questions!

Define Your Storybrand Brand Script
Create a Clear Strategic Growth Plan
Implement Your Storybrand to the Key eCommerce Marketing Campaigns
Understand The 4 Cornerstone Ecommerce Metrics & Make Your Business More Profitable
Optimize Your Store Conversion So That ALL Your Marketing Works Better

We Can Help You With

Marketing Strategy

Want to attract more of the right customers?
A powerful brand story can help minimize price sensitivity - often the key to success when using sustainable materials

Store Optimization

Traffic without conversion is pointless.
If your site converts at less than 5%, we'll deep dive into how you can get more sales!

Product Expansion

Growth doesn't just mean more marketing.
Sourcing and manufacturing sustainable products can be a minefield that we can help you navigate effectively.

International Expansion

Is Your Local Market Capping Your Growth?
If you're ready for other markets and marketplaces, let me guide you how to do that.

eCommerce Coach & Serial Entrepreneur

About Giles

I’m a serial entrepreneur, eCommerce expert & coach. Over the past decade I’ve built multiple online brands, and helped dozens of other entrepreneurs create & grow their own eCom businesses.

Learn More About Giles

Growing Your Brand

Like any business, there is a bewildering array of topics to grasp in order to scale your online brand effectively. Unlike traditional business, the landscape is evolving at breakneck speed. Staying on top of it can be the difference between effective, profitable growth and expensive mistakes. In this series of articles I share the latest insights both as a practitioner and from active observations of what’s working across the board with my clients, my agency contacts and industry connections.

EP14 – 20 Tips for Making Your eCommerce Brand More Sustainable

Welcome to Episode 14 Of the Sustainable eCommerce Podcast! Today I’m sharing 20 tips on how

EP7 Using Carbon Offsets In Your eCommerce Business

Today we’re talking about using Carbon Offsets in your eCommerce business. At this point, everyone has

EP5 – 10 Critical Email Campaigns for Ecommerce (Part 2)

EP3 – 10 Critical Email Campaigns For Ecommerce

Hello & welcome to Episode 3 of the Sustainable eCommerce podcast! In this episode we deliver

6 Tips for Minimizing the Carbon Footprint of Email Marketing in Ecommerce

Have you ever given much thought to the carbon footprint created by your email marketing? We review the carbon impact of email campaigns, and key techniques for minimizing it.

Sustainability Certifications for Ecommerce

Certifications for Sustainable eCommerce Brands

Consumers are increasingly looking for products and brands that align with their values. With Greenwashing rife, how can you help customers make an informed choice with valid sustainability certification?

5 Best Black Friday Strategies for Sustainable Brands from 2021

Black Friday Sales may be up by over 30% overall, but Sustainable Brands need to strike a delicate balance between successful campaigns and being burned for hyper-consumerism. In this article we discuss 5 strategies that delivered success in 2021.

4 Sustainable Materials That Will Help You Make Existing Products More Environmentally Friendly

The importance of sustainability to consumers, and therefore to DTC eCommerce brands continues to grow. New environmentally-conscious consumer brands are popping up all the time. As we head into 2022, if your products are constructed from non-sustainable materials, it may be time to evaluate how you can improve your environmental profile by replacing some or all of those materials with more sustainable alternatives.

How to Craft Smart Black Friday / BFCM Strategy

It’s a wonderful time of year to be in eCommerce! A carefully-crafted BFCM Strategy can deliver massive benefits to your business, but competing with big retailers and sales channels like Amazon for attention can be hard. In this article I discuss key objectives to make the most from BFCM as well as key tips to making it a roaring success!