More Australians than ever are shopping online in 2021, but still prefer in-store experiences in some key areas. Armed with these insights, what can we do to close the gap and get more conversions online?
A recent survey by Google showed that accessibility of customer reviews is one of the key benefits of shopping online as opposed to in-store. Today, over 99% of online shoppers read reviews, and 86% of customers say the won’t buy a product without reading reviews first.
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